Azamara Club Cruises' New Approach -- A Review

(By Jim Work) -- This post is long overdue.  In April, I had the pleasure of joining the top-producing Cruise Holidays stores on Cruise Holidays International’s 2010 President’s Circle cruise aboard the Azamara Club Journey.  This was my first experience aboard Azamara, and it was the debut cruise for Azamara’s more inclusive onboard amenities.

I sailed aboard Azamara with an admitted bias towards its top competitor, Oceania Cruises.  After all, I have experienced Oceania Cruises on three prior occasions, and I am a top 50 producer for Oceania.  Nevertheless, I was favorably impressed with Azamara.  I believe it is adequately distinguishing itself from Oceania, and serving a niche market in its own right.

To its credit, Azamara Club Cruises recognized it needed a make over.   Since its inception in 2006 by Royal Caribbean International as its upper premium brand, Azamara had struggled to define itself.  If foundered as an almost step-sister to Royal Caribbean’s already-established premium brand, Celebrity Cruises.  Mention Azamara, and people would say “hah?”

Royal Caribbean decided to shake things up.  It hired Larry Pimentel, a noted expert in the Cruise Industry.  Pimentel joined Azamara with 25 years of distinguished experience in the industry.  He served as CEO and co-owner of SeaDream Yacht Club, an intimate line catering to the high-end market.  Prior to that, Pimentel served as President and CEO of Cunard and Seabourn.  He had also been named as among the 25 most influential travel executives in America.  Azamara gave Pimentel wide latitude to recruit the industry’s top talent and make sweeping changes among the line’s small fleet consisting of just 2 ships.

Pimentel immediately recognized the need to separate the line in the market, creating a more upmarket experience.  The result – the first upper premium line to include complimentary wine at lunch and dinner, complimentary gratuities, and complimentary port-to-city-center transfers.  It also scrap many itineraries, and adopted a more port-intensive approach, giving its guests the luxury of more overnights and long port stays with fewer sea days.  These changes aimed squarely at attracting a more sophisticated cruiser, one seeking the cultural and educational aspects of travel.

I was aboard the Journey for 10 days.  I found the ship remarkably familiar from my experiences aboard Oceania.  In fact, the ships are nearly identical, as both Oceania and Azamara purchased their ships from the now defunct upscale Renaissance line.  Azamara has managed to squeeze a few more staterooms aboard, carrying a maximum of 694 guests, compared to Oceania 684 maximum capacity.  It also carries fewer staff, offering still an impressive guest-to-staff ratio of 2 to 1 compared to Oceania’s 1.75 to 1.  Nevertheless, I found the service to be above average, with only a few hiccups along the way.  For the most part, these occurred in the dining room.  For example, on occasion in the specialty dining restaurant, our water glasses remained empty for too long, and our meals at times were not prepared to our liking.  Despite these minor hiccups, the service far surpassed Royal Caribbean’s other two brands, and was better than most other premium lines.

My accommodation was a luxurious Sky Suite.  In addition to ample space of more than 300 square feet, the room also boasted true butler service.  Among other things, the butler provided service for 2 private parties I hosted in my room, and, had I asked him to, would have even unpacked my luggage.  The balcony was large, accommodating a full-size table for dining, 2 chairs, and 1 lounge chair.  The bathroom too was luxurious, consisting of a bathtub with shower.

The entertainment aboard was surprisingly good.  Unlike some other lines of this size, Azamara offers full production shows.  Of course, the ship also has a host of small venue entertainment to include piano, comedy, and even an opera singer.

Like Oceania Cruises and most lines in the luxury market, dining is open.  Guests dine where and with whom they like.  Azamara’s dining, however, is a bit different from Oceania Cruises.  The main dining room is complimentary of course.  Its two specialty restaurants – Prime C and Aqualina – are not.  Their fee is a nominal $15 per person for guests not booked in suites (suite guests may dine complimentary in the specialty restaurants with no limit).  The fee is similar to what is found on most other cruise lines for their specialty restaurants.  The quality of the food I found as a whole to be very good, and indeed the main dining room’s cuisine was consistently as good as the food served in the specialty dining restaurants.

What I like most about a line like Azamara and Oceania is the size.  With fewer than 700 guests aboard, it is simply an elevated experience over larger cruise lines.  I especially appreciated this when using the pool on hot days (we were in the Caribbean).   Never a wait for a lounge chair, and nowhere on the ship did it ever feel crowded.

I recommend Azamara Club Cruises for adults looking for an upscale but certainly not stuffy cruising experience.  It also is an excellent venue for groups, as it offers complimentary use of meeting rooms and equipment.  One cautionary note:  Azamara Club Cruises (like Oceania Cruises) has no children's programs aboard.  Children are permitted aboard, but bear in mind Azamara’s focus is on providing a upmarket experience focused on destination.

Should You Buy Cruise Line Air?

Yesterday, I read a blog posting that strongly urged readers to book their air directly with the cruise line. The author based the recommendation on several assertions: (1) that the cruise line assumes responsibility for ensuring you arrive to the ship on time; (2) that the cruise line will delay the ship's departure if a group of people on the same flight arranged through the cruise line is delayed; and (3) that the cruise line will pick up the costs travelers incur as a result of flight disruptions and cancellations for air purchased through the cruise line.

I agree that many cruisers pay a premium to purchase airfare through the cruise lines believing that everything the author said is true. Unfortunately, the author could not be more mistaken. Cruise lines will virtually never delay a ship's departure because of flight delays or cancellations, no matter who arranged those flights. The cruise lines have designated dock times for which they pay substantial sums, and incur large fines if they overstay their designated departure time. Besides, do you really believe that a ship will inconvenience perhaps as many as 4,000 other guests simply because some on the cruise are delayed en route?

In addition, good luck trying to address flight delays and interruptions with the cruise lines directly, especially if you are traveling at odd hours (e.g., Sunday morning, late at night, etc.). We've had this issue, and the cruise lines are not staffed or equipped to address them in a efficient manner. What's more, I would be very surprised if the cruise line agreed to pick up substantial incidental costs (such as hotels) because of air delays, disruptions, or cancellations. They are simply booking agents and will place the blame where it belongs: with the airlines.

This is all to say that there is no substitute for purchasing travel insurance to protect yourself against air delays, disruptions, and cancellations. Skip purchasing the cruise line's insurance; if you don't take their airfare, then their insurance most likely will not cover your airfare. Instead, buy your insurance through a reputable travel insurance company. We use, and highly recommend, Travel Guard insurance. Travel Guard has a dedicated flight desk that is manned 24 hours a day, 7 days a week. We have called on their services numerous times for our clients, and they have immediately stepped in, rerouted our clients, and, if necessary, picked up the costs incurred by our clients as a result of flight delays, interruptions, and cancellations.

In addition, there are many reasons to buy the airfare separately from your cruise line. First, the air is likely to be cheaper, perhaps as much as 1/3rd less. Second, and for some more importantly, you have control over your air schedule. If you purchase cruise line air, you will not know your airline or air schedule until well after your cruise final payment date, and you may not have the most direct route to your destination. By purchasing your own air, you can pick your airline and your flight schedule. Third, you will avoid any deviation charges the cruise line may impose. Cruise lines often post "deviation fees" -- as much as $100 per person -- if you choose to fly to your destination a day or two before your cruise departure, or stay later than the end of your cruise. By arranging your own air, this is an added cost you will not incur.

Finally, a word about "air included" cruise rates. Some cruise lines include airfare with their cruise fares. These lines include Regent Seven Seas Cruises, Oceania Cruises, and Crystal Cruises, among others. When booking one of these cruises, always ask about what the air credit would be if you were to arrange your own air. You might be surprised that, even with included air packages, the combination of airfare and air tax credit you receive off the quoted fare is more than the cost of what you would pay by arranging your air independently. To save even more, ask your travel professional to quote your air rates. Travel professionals, including us, work with a number of air consolidators that purchase airfare in bulk and sell it at a discount. You will travel on a major air carrier in a regular seat aboard the air craft; the only difference is that you might pay hundreds less for the same ticket than the guy sitting next to you on the same flight who booked directly with the airline.

Some of the Best Promotions in the Luxury Market

Here is a rundown of some of the better promotions going on right now in the luxury cruise market.

This week, Crystal Cruises announced its 20th Anniversary Celebration. Its offers throughout 2010 are some of the most extraordinary out there, especially for the luxury market. The offers includes fares that are lower than comparable 2009 fares on many itineraries, offering better than 2-for-1 rates, free roundtrip economy class airfare for guests booking an ocean view and balcony (remember, Crystal has no interior staterooms) and free business class air for guests booking suites and higher, and up to $2,000 "As You Wish" spending credit onboard. This is in addition to Crystal's price guarantee, which means that should you book and your fare goes down before sailing, Crystal will rerate your cruise to the lower rate automatically. These fares are enough for us to decide to host a Thanksgiving Cruise Holidays of Alexandria cruise aboard the Crystal Symphony roundtrip Los Angeles. Sail with us November 21-28, 2010, and you'll enjoy the extraordinary rate of just $2,165 for a Category E stateroom, plus prepaid gratuities and a $500 "As You Wish" spending credit.

Oceania also has released its 2010/2011 Winter Collection. It's entire collection (as in years past) includes free roundtrip airfare and up to $3,000 off 2-for-1 rates. A first for Oceania is its new pricing structure. No longer do guests have to add air and cruise taxes, which in previous years could add as much as $1,000 to the rate. Now, the rates include all taxes, lending themselves to no surprises. The only additional costs to the guest are transfers and of course the onboard expenses, such as gratuities and beverages. But these too are minimized. First, Oceania has begun to include non-alcoholic beverages free-of-charge on board its ships. Second, the largest Oceania travel partners, like Cruise Holidays of Alexandria, have negotiated pre-paid gratuities for their guests onboard, saving them hundreds of dollars additional on their cruise.

Finally, Silversea has offered an array of incredible opportunities to sail one of its luxury ships. Silversea still is offering up to 60% off numerous itineraries. This puts Silversea within reach of many people who in the past could not afford to travel aboard. When you consider that Silversea is all-inclusive, and therefore guests will not face a large bill at the end of the cruise for such things as beverages (both alcoholic and non-alcholic) or for gratuities, Silversea absolutely is worth considering. But don't wait; Silversea already has announced plans to discontinue its 60% off rates beginning in early October.

For these or any other cruise offers, contact Cruise Holidays toll free at (866) 368-7327. You never pay more with us than booking directly with the cruise line, and frequently pay less.

Day 2 of Pearmund Cellars Cruise: Amalfi, Itay

On Day 2 of the Pearmund Cellars Wine Cruise we spent the day in what may be my favorite port of any Mediterranean Cruise: Amalfi, Italy. Most likely it is many people's favorite port, with its picturesque setting of steep seaside cliffs overlooking the Gulf of Salerno dotted with historic and colorful Italian homes, lemon trees, and a plethora of colorful flowers.

Amalfi is a UNESCO World Heritage site. As such, you won't find any new or modern-looking buildings here as new construction is prohibited. This adds to the charm of Amalfi, and restricts its growth. It is within easy driving distance from the major city of Naples, situated approximately 22 miles southeast of the city.

Amalfi is one of the few ports where we had not planned an organized wine-themed shore excursion for the wine cruise, leaving us on our own to explore. I chose an Oceania shore excursion of Ravello. [Hint: if you decide to visit Ravello, skip the shore excursion and take the open-air bus. It costs roughly 3 Euros, saving you perhaps as much as $80 off a cruise-shiop offered excursion]. Ravello is a small town located nearly directly above Amalfi, on a cork-screw type road that goes high above the sea. The views from here are stunning. The center of the town is the Duomo, a church built in 1272. Branching from the Duomo are a couple of side streets in either direction. I recommend walking the town from end-to-end; you'll find amazing views, beautful flowers, orchards of lemon trees, and shops galore.

One of the products for which Ravello is famous is pottery. Although I hand't planned to buy any, I ended up with a 4-piece placesetting -- 4 dinner plates, 4 salad plates, 4 bowls, and a serving dish. Here is pays to shop a bit. I received free shipping with insurance, and the entire placesetting cost 250 Euros (about $360). Given my purchase, I do recommend the shop -- it is Ceramiche De' Arte.

Ravello also is famous for its Chamber Music. Yearly, the town offers Chamber Music performances at the Villa Rufulo. The stage here is amazing: set out over the cliffs, the views are infinite. Guests watching the stage have a clear view beyond to the open sea. A schedule of performance is located here.

After lingering in Ravello, we traveled back down the mountain to explore Amalfi. Here, many cafes and restaurants line the streets. The town is bustling, with shops and activity, with a Duome anchoring the town square. While European prices can be steep, Amalfi is more reasonable than many other ports we visited (especially Portofino), and lunch consisting of pizza and a Caprese Salad ran us about $25. Walking back to the ship, we stopped a while at the beach. The beach was lined with bright orange umbrellas and wall-to-wall people, a pretty festive site.

Amalfi is one of the ports of call that, for me, a day was just not long enough. I know that this is a place where I will return in the future.